Neurodiverse Purse | Coach

There’s a whole universe in your purse—funny, random, and totally unique to you. Embrace the chaos by putting it in Coach.

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Capsule Collection

Each of the three celebrities designs an inclusive Signature bag for Coach, optimized for the specific needs of neurodiverse consumers.



Activation - Put Down What You’re Carrying

Bag clean-out event at Coach flagship hosted by JVN and streamed on TikTok Live.

Everyone at the in-person experience leaves with a hard copy of a “before” photo of the contents of their purse and receives a digital copy in their email.

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