Schick’s Appeal
The ongoing gentrification of New York City is making its old-school residents feel invisible and ignored. As their neighborhoods change, we want to show them we’re thinking about them. Sure, not every New Yorker needs no-frills five-blade action. But real New Yorkers do.
WildpostingWhat do blueberry bagels have in common with cute pink razors? They’re both bullshit. We used stickers to point this out very publicly.
OOH
In-store display
PrintWe took out a full-page print ad in People Magazine to crown an iconic old-school New York guy the Schickiest Man Alive.
CW: Anna Rubin // AD: Also me 🫠