when to hang your holiday lights??
After Thanksgiving, this becomes one of the most searched questions online.
We could’ve given people the answer. Instead, we gave them a holiday.
Lowe’s ActuallyHanging lights, like many DIY home improvement projects, tend to be done by men—and intimidate women. We empowered female homeowners to get on the stepladder, and legitimized Bulbsgiving as a holiday, with a Hallmark-style holiday romance.
Bulbsgiving “Traditions”The easiest way to start a new holiday is to pretend it’s always existed. We asked creators to share the beloved Bulbsgiving traditions that their families have been celebrating for generations.
Countdown to BulbsgivingIf it’s a real holiday, it should be on your calendar. So we counted down to Bulbsgiving and let people add it to theirs.
CW: me / AD: Sarah Beverly / CD: Christopher Nelson, Morgan Perrine, Samuel Bauer / ECD: Brian Eden
Lowe’s Light ShowThe trip home for Thanksgiving is when decorating season really starts. We welcomed travelers home with massive holiday light shows near major airports.